1.NBT.B.3 is about comparing numbers by size. Placing numbers on a line is comparing made visible: a child who puts 17 to the right of 12 is saying 17 is greater, and the line makes them commit to how much greater. This is order and magnitude, not proportion, which is exactly right for Grade 1.
This task runs unscored on purpose. At this age the line is a sequence, not a ruler, so treat it as a conversation about order and which side of the middle a number sits, not about exact distance.
When to dropStart with only 0 showing and let the children place a couple of cards using just that. After two cards the Drop unlocks. Drop 20 first to fix the far end, and expect them to shuffle everything once it lands. Drop 10 next to give a middle to reason from.
Drop unlocks after 2 cards placed.
There is no score here. Ask which number was the trickiest to place and why, and whether the 10 helped.
Numbers have an order and a rough position, and 10 is a useful landmark for deciding where a teen number lives.